For the first week of Thesis, we were asked to write the ideal review for our thesis project. Mine was from the perspective of a tech blogger.
Goodbye inbox. You’ve been such a big part of my life for so long but I think we’ve simply grown apart. We’re just not looking for the same things anymore. It’s not you, it’s me.
It’s once you get some distance from the concept of an inbox that you realize the amount of energy wasted organizing and sorting through emails. Most of us sacrifice the time to keep some semblance of order in our e-lives; however, Mailstream might be the app that relieves us from such burden.
Mailstream is a mobile email client that sorts all your email by people. Each person has their own mail stream, which is essentially a feed of all the mail that you’ve exchanged with that person. The mail stream take visual cues from social networks by placing particular importance on in-line rich media. A small touch that brings modernity and ease into the email space.
“People are faced with two big problems in email—volume and how they deal with that volume,” says Housset. “The logical answer to volume is smarter inbox organization through algorithms and categorization; however, that is immediately thwarted by fear of losing track of where your emails are. Messing with the elaborate mental maps for email that exists touches at another key piece—email recall. If we were to implement ‘smart’ filters or other information models on your inbox that ultimately got in the way of you finding what you were looking for, than we’ve failed. That’s what brought us to the centerpiece of using people as the means to categorize information.”
Using people to organize email would be a logical insight if email had been invented today, however, product legacy has blinded us from that. In addition to organizing our information in a consistent and reliable manner, using senders as the main criteria also lets us attribute our own significance to each sender. Previously, important emails would be buried in a sea of equally weighted promotional messages from your favorite online retailer. Now, instead of having 20 spamy emails from the same sender to deal with, you only have one line-item to manage.
While these changes in email’s organization model already set Mailstream apart from most mail clients, the app is extremely committed to gaining a deep understanding of all the micro-nuances of email to make the experience as a whole much more respectful to its users’ time and energy. These nuances to name a few include tone, decision making, barriers to engagement, how to treat different types of media and the need for action on emails.
It’s that respect to email users’ time and energy that Greg hopes will make Mailstream successful. “Email will always exist and will never be perfect. Slack is a perfect example of how things become much more streamlined within an internal framework, however, people will always need to communicate with the outside. Email is the wild west of protocols, formatting, tone, subject and content. We only hope to tame the beast.”
We were also asked to come up with an elevator pitch and paragraph description.
Mailstream is a mobile email client that gets rid of the inbox by organizing all your mail by person.
Mailstream is a mobile email client that gets rid of the inbox by organizing all your mail by person. No more filing, archiving and deleting. You can finally pay attention to the senders that matter and weed out the noise. By gaining a deep understanding of all the micro-nuances of email, I am going to make an experience that is much more respectful to its users’ time and energy. These nuances to name a few include tone, decision making, barriers to engagement, how to treat different types of media and the need for action on emails.