Some Branding and Visual Identity Work

In Portfolio, Visual Identity

In addition to the website work I did for Ginger Brokaw, she also asked me to rework her visual identity to match the aesthetic of the new website. She selected the logo direction presented in the top left image, but I also included images from the larger exploration process below.



As an assignment for my Visual Language class, we were asked to redesign the ITP logo. I focused on embodying the three pillars of ITP (Physcial Computing, Programming and Design)  and represented that through the intersection of the Borromean rings.


ITP logo


Lastly, in that same Visual Language class, we were asked to design a business card and think about how we wanted to brand ourselves when looking for work in the future.


card stack




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